The Challenge

How did a group of theater producers validate their show concept in order to justify its viability to investors in order to successfully raise a round of funding?

The Solution

After Civicom CiviSelect recruited three types of theater goers in the USA for the study, the geographically dispersed respondents participated in a Civicom Chatterbox® online discussion. From those responses, the researcher selected participants for web-enabled focus groups to further delve into perceptions regarding the theme of their proposed show and the emotions it was expected to illicit.
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